The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face, can give a business a picture of what kinds of new products and services may bring a profit. HTA Office makes you understand the unique needs of the health care market to be able to have a profit and meet the unmet medical need.